Hewanorra RUBIS takes the Customer Pulse top award in St. Lucia

Team RUBIS Hewanorra is celebrating the thrill of a job well done after securing first place in the 2025 RUBIS Customer Pulse Programme awards. Customers of Southern Minibus RUBIS also have reason to smile, as the station earned second place in the annual programme, which promotes customer service excellence through mystery shopping and regular staff training across St Lucia.

Retailer at Hewanorra RUBIS, Joanna Charles, shared her thoughts on the win with pride. She stated, “Winning this recognition seven times and also winning each shop with a 100% reflects the consistency, dedication and pride our staff brings to work every single day. We focus on treating every customer with respect, care, and genuine service because excellence isn’t a one-time effort, it’s our standard.”

At Southern Minibus RUBIS, Manager Lilliana Joseph also expressed pride in the achievement, attributing it to the team’s continued commitment to customer service excellence and operational consistency. “Honoured to have achieved second place. Thankful to RUBIS for the platform and congratulations to all participants.”

RUBIS Accounts Executive, Chriselda Norbal, noted that RUBIS works closely and collaboratively with retail teams to strengthen customer service standards across the network. “Our service stations have demonstrated strong commitment to service excellence. Ongoing training and communication have ensured teams remain knowledgeable, confident and customer focused. Customer service continues to be a cornerstone of our operations, and we thank our customers islandwide for their continued loyalty and support. RUBIS remains committed to building on these efforts, strengthening performance and consistently delivering a positive experience at every service station.”