Kirtons RUBIS completed a hat trick of customer service wins with first place in the 2024 RUBIS Customer Pulse Program, which educates and monitors service levels at RUBIS stations. The historic win for the St. Philip station has raised the service excellence bar to unprecedented levels, firmly establishing Kirtons RUBIS as the standard bearer for its counterparts and customer service excellence across the sector. Sunset Crest RUBIS took 2nd place.
Assistant Manager of Kirtons RUBIS, Alicia Franklyn, was delighted with the accomplishment, stating, “This win is a testament to the hard work and dedication of our entire team, and we rightfully celebrate this incredible achievement together.” Speaking on behalf of the team at Sunset Crest, Manager Everton Leacock said more could be expected of them in 2025. “We at Sunset Crest Service Station feel very proud to have made a comeback to claim second place after a slow start early in the year but know that we are going after first place this year. Thanks again to RUBIS Caribbean for their support,” Leacock said.
RUBIS Accounts Executive Amina Green congratulated the winners and the entire network for giving their best in pursuit of excellence, commenting, “RUBIS works closely with our retail teams to continuously elevate the standard of customer service across our network. Every customer is important to us, and we are dedicated to delivering a consistently positive and welcoming experience at every RUBIS service station – every time.”
Under the Customer Pulse program, service standards at RUBIS stations across the Eastern Caribbean are measured quarterly through mystery shops and regular staff training.

